Maui Jim got its start in 1980 as a small company selling sunglasses on Ka’anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colors of the island to life, they engineered the revolutionary PolarizedPlus2® lens. The patented PolarizedPlus2® lens technology wipes out harsh glare and enhances color washed out by the sun. Eliminating 100% of harmful UV rays, Maui Jim’s polarized sunglass lenses reduce eye fatigue and keep your vision clear and depth perception sharp even in the most demanding light conditions. MauiPure® Lenses are Maui Jim’s most popular lens material. It combines optics almost as crisp as SuperThin Glass with ultra lightweight and excellent scratch and shatter resistance.